In 2014, the company grew to one million users, acquired the blockchain explorer service Blockr and the web bookmarking company Kippt, secured insurance covering the value of bitcoin stored on their servers, and launched the vault system for secure bitcoin storage. Throughout 2014, the company also formed partnerships with Overstock, Dell, Expedia, Dish Network, and Time Inc. allowing those firms to accept bitcoin payments. The company also added bitcoin payment processing capabilities to the traditional payment companies Stripe, Braintree, and PayPal.
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"Some people find their shtick," Ledger reflected on the categorisation of style. "I never figured out who 'Heath Ledger' is on film: 'This is what you expect when you hire me, and it will be recognisable'... People always feel compelled to sum you up, to presume that they have you and can describe you. That's fine. But there are so many stories inside of me and a lot I want to achieve outside of one flat note."