Ledger had aspirations to become a film director and had made some music videos with his production company The Masses, which director Todd Haynes praised highly in his tribute to Ledger upon accepting the ISP Robert Altman Award, which Ledger posthumously shared, on 23 February 2008. In 2006, Ledger directed music videos for the title track on Australian hip hop artist N'fa's CD debut solo album Cause An Effect and for the single "Seduction Is Evil (She's Hot)". Later that year, Ledger inaugurated a new record label, The Masses Music, with singer Ben Harper and also directed a music video for Harper's song "Morning Yearning".
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"Some people find their shtick," Ledger reflected on the categorisation of style. "I never figured out who 'Heath Ledger' is on film: 'This is what you expect when you hire me, and it will be recognisable'... People always feel compelled to sum you up, to presume that they have you and can describe you. That's fine. But there are so many stories inside of me and a lot I want to achieve outside of one flat note."