Coinbase had announced in late September that it is looking to quickly add new cryptocurrencies that meet its standards and meet local law compliance. The exchange recently started supporting Ethereum Classic, and now there’s talk that it could list Ripple as well. The exchange has justannounced that Coinbase Custody, its branch providing custodian service for institutional investors, is now adding support for Ripple (XRP).
Since the Bitcoin creation in 2009, the price of this virtual currency remained quite stable until January 2013, reaching a maximum value of approximately 20 U.S. dollars. Afterwards a monthly price growth was observed until October 2013 when the price reached 198 U.S. dollars. This nearly tenfold increase in Bitcoin value proved to be insignificant in comparison to the price rally in November 2013, when the threshold of 1,100 U.S. dollars per coin was broken. After a period of downtrend which followed, Bitcoin price reached 1,349.19 U.S. dollars in April 2017.
In April 2019, a UK corporate filing stated that Coinbase's non-U.S. revenue grew 20% to €153 million (U.S.$173 million) in 2018 resulting in a net profit of €6.6 million. Coinbase UK CEO Zeeshan Feroz said the company's non-U.S. operations accounted for nearly one-third of the company's overall revenue and Reuters estimated that the company's global revenue totaled "around $520 million" in 2018.
Despite the intricate technology associated with and necessary for cryptocurrency investing, speculation and possession, Coinbase has created an apparatus that makes this process remarkably easy and familiar, almost like buying and selling stocks. This screenshot from the Coinbase site shows real-time cryptocurrency prices and doesn't look too different from your ordinary online stock tracker.
However, Coinbase doesn’t list XRP on its exchange yet, and the addition of the cryptocurrency to custody services doesn’t guarantee that it will be offered on the exchange. But then, because Coinbase Custody is now supporting XRP, user confidence in the cryptocurrency should increase. Additionally, institutional investing in XRP will also bring more liquidity and push up volumes of the cryptocurrency, so Coinbase listing this digital asset on its exchange shouldn’t be ruled out completely.